Hey world,
Last week was hectic, due to the intense branding competition that has been going on in the Acting Academy. The class was split in half, and each team had to brand the 2010 Acting Academy. For those of you who don't know, branding is a term where a group of people create a label for themselves, that makes them recognizable. For example, McDonalds is a brand on it's own, one can spot a McDonalds restaurant for several reasons: the TITLE of the restaurant, the giant "M" (A.k.a their logo), the workers in UNIFORM, etc.
Companies are all branded, whether it's a fast food company, or clothing line, everything and anything significant in the business world, is branded. So as you can see, the whole idea or concept is vitally important.
If you really stop and think, we are bombarded with so many brands, and the most successful ones are successful because of their uniqueness (Nike, Subway, Adidas, McDonalds, Universal, etc). That is what my group is aiming for, something unique, fresh, and has never been done before. You see, we want the Acting Academy to transform into a fierce company that will soon be gloriously recognized. This small concept of branding is so critical as it can help decide if a company makes it or not in this world. Soon, and very soon, we will rise to fame because of our prominent brand.
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